Building a Champion On Football and the Making of the 49Ers

How Bill Walsh wrote this book um you know the at the height of his you know just being like the Bill Belichick Vince Lombardi guy of his era he was approached to write a book on football and he wrote like like he basically showed the outline and he had diagram plays and it was like you had to be a coach to understand the book and the uh the publisher or whatever the the company he was doing the book with was basically like going dude you gotta like we can't put this book out like you got to be like a you got to be like a football coach to even understand any of this shit how about some pictures of you with Joe Montana how about some family stories and blah blah blah and he was just like no you want me to write write a book about football this is it right here.

and he just fucking put out this thing so the book bombed as far as not making money with just regular joes like even myself the amount of football that I watched but amongst coaches evidently that book became like a bible and if you can find like a hardcover version you find them on the internet they go for like three four hundred bucks or something like that and um whatever I was telling Jimmy that story and he was laughing thought you know it was funny or whatever and uh and I was joking going like you know I want to actually get that book maybe I'll finally understand the cover to defense or whatever the fuck is the nickel defense and that type of shit so sure enough like fucking three weeks later I get this package from Amazon it was from from him and he actually bought me the book and um I thumbed through it dude and I'm telling you it's like you you it's look you feel like you stole a team's playbook