Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sport Cover
Podcast Mentions

Sneaker Wars The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sport

Barbara Smit

The fascinating story of the enemy brothers behind Adidas and Puma, whose rivalry shaped the modern sports business Adidas and Puma are two of the biggest global brands in sports, paying stars, clubs, and competitions to show off their labels in stadiums and across magazine pages. In

Podcasts 1
Quotes 1
Stuff You Should Know

It was mentioned as a good place to learn more about the rivalry between Adidas and Puma, which was the main subject of the podcast.

"

If you want to know anything else about Adidas and Puma, we'll just go start reading up more. There's actually a book by a woman named Barbara Schmidt called Sneaker Wars appropriately, all about the...

— Episode: Adidas v. Puma: A Sibling Rivalry

Episode: Adidas v. Puma: A Sibling Rivalry

It was mentioned as a good place to learn more about the rivalry between Adidas and Puma, which was the main subject of the podcast.

"

If you want to know anything else about Adidas and Puma, we'll just go start reading up more. There's actually a book by a woman named Barbara Schmidt called Sneaker Wars appropriately, all about the rift between Adidas and Puma. So if you want to know more about it, that's a pretty good place to start.

Note: The book recommendations on this page are discovered automatically from podcast transcripts, and may be incorrect or incomplete.