Dethroning the King: The Hostile Takeover of Anheuser-Busch, an American Icon Cover
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Dethroning the King The Hostile Takeover of Anheuser-Busch, an American Icon

Julie Macintosh

The amazing true story behind the siege of America's favorite beer company How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands after barely a whimper of a fight? Timing, and some unexpected help from powerful members of the Busch dynasty, the ve...

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Freakonomics Radio

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Freakonomics Radio

It was written about the Bush family and the history of Anheuser-Busch, including the contentious relationship between August Busch III and IV, as well as the eventual sale of the company to InBev.

"

He was really intent on having Anheuser-Busch be the biggest and best American brewer.

— Episode: The Church of "Scionology" (Rebroadcast)

Episode: The Church of "Scionology" (Rebroadcast)

It was written about the Bush family and the history of Anheuser-Busch, including the contentious relationship between August Busch III and IV, as well as the eventual sale of the company to InBev.

"

He was really intent on having Anheuser-Busch be the biggest and best American brewer.

They absolutely let their personal issues get in the way of running the company very well.

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