Podcast
Freakonomics Radio
It was described as a self-help manual that used behavioral science insights from large-scale government policies to help people solve their own issues, and was mentioned as a book the authors wrote to spread the gospel of the nudge unit.
Think Small is a new book. Details to come later.
— Episode: 281. Big Returns from Thinking Small
Episode: 281. Big Returns from Thinking Small
It was described as a self-help manual that used behavioral science insights from large-scale government policies to help people solve their own issues, and was mentioned as a book the authors wrote to spread the gospel of the nudge unit.
Think Small is a new book. Details to come later.
They became their own guinea pigs, distilling the insights from big government policies into a self-help manual called Think Small.
And the nudge unit's success led Rory Gallaher and Owen Service to want to spread the gospel via their book, Think Small.
So it's not just about public policy, but it's about what you can do in your personal lives and your work lives. And that we felt was a missing space.