Podcast
Freakonomics Radio
It was mentioned as the origin of the brainstorming technique, which included four rules to help generate original ideas. One of the key rules was to not criticize others' ideas.
Popular opinion often is that brainstorming is just sort of sitting around and saying whatever comes to your mind, but it's not.
— Episode: 368. Where Do Good Ideas Come From?
Episode: 368. Where Do Good Ideas Come From?
It was mentioned as the origin of the brainstorming technique, which included four rules to help generate original ideas. One of the key rules was to not criticize others' ideas.
Popular opinion often is that brainstorming is just sort of sitting around and saying whatever comes to your mind, but it's not.
When Osborne talked about the brainstorming technique, it had four very specific rules to it.
One of them, for example, was emphasizing quantity, namely just go for as many ideas as you can and don't sort of stop and analyze whether they're good or not en route.
But the one I paid attention to, and that's that one which many people have treated as the critical rule, was do not criticize the ideas of others.