Podcast
Freakonomics Radio
It was written by a former advertising executive who worked at Trader Joe's, inspired by the company's unorthodox brand building methods, particularly their minimal marketing spend.
I just had this thought like, you know, what if I just went and worked there? What would I learn about this company?
— Episode: Should America Be Run by … Trader Joe’s?...
Episode: Should America Be Run by … Trader Joe’s? (Rebroadc...
It was written by a former advertising executive who worked at Trader Joe's, inspired by the company's unorthodox brand building methods, particularly their minimal marketing spend.
I just had this thought like, you know, what if I just went and worked there? What would I learn about this company?
Gardner learned enough about the company by working there that he wrote a book about it called Build a Brand Like Trader Joe's.
Well, as you know, they're very, very secretive company. So they responded exactly the way I expected, which was with utter silence.