Podcast
Freakonomics Radio
It was described as being about how big tech monetizes our attention, and the author expressed skepticism about the effectiveness of online advertising, even while working at Google.
Huang recently published a book called Subprime Attention Crisis, Advertising and the Time Bomb at the Heart of the Internet. It's about how big tech monetizes our attention.
— Episode: 441. Does Advertising Actually Work? (Pa...
Episode: 441. Does Advertising Actually Work? (Part 2: Digi...
It was described as being about how big tech monetizes our attention, and the author expressed skepticism about the effectiveness of online advertising, even while working at Google.
Huang recently published a book called Subprime Attention Crisis, Advertising and the Time Bomb at the Heart of the Internet. It's about how big tech monetizes our attention.
And I will sort of measure the success of the book based on how much it pisses everybody off.