Crystallizing Public Opinion

It was identified as Bernays' bestselling book about propaganda and public relations.

Bernays's most influential book was published in 1933 and focused on engineering consent, which was described as controlling and regimenting the masses without them knowing it. It was mentioned as being kept in a place of honour in Joseph Goebbels's office.

Published in 1933, it became Bernays's most influential work. This book focused on his concept of 'engineering consent', which he believed allowed leaders to control the masses without their knowledge, which was considered by his daughter to be an indication of him being a 'piece of shit'.