The Edward Bernays Reader: From Propaganda to the Engineering of Consent Cover
Podcast Mentions

The Edward Bernays Reader From Propaganda to the Engineering of Consent

Edward Bernays

Nicknamed “the father of public relations,” Edward Bernays (1891–1995) was a pioneer in the fields of propaganda and PR. Combining theories on crowd psychology with the psychoanalytical ideas of his uncle, Sigmund Freud, Bernays elucidated how corporations and politicians could manipulate public opi...

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Stuff You Should Know

It was described as a 1932 book that advocated for the concept of creative waste, which argued for producing less durable goods to increase consumer purchases.

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And they wrote a book that wasn't too far off that pamphlet called Consumer Engineering, colon, or at least of a colon and a title, a new technique for prosperity.

— Episode: Selects: Planned Obsolescence: Engine of...

Episode: Selects: Planned Obsolescence: Engine of the Consu...

It was described as a 1932 book that advocated for the concept of creative waste, which argued for producing less durable goods to increase consumer purchases.

"

And they wrote a book that wasn't too far off that pamphlet called Consumer Engineering, colon, or at least of a colon and a title, a new technique for prosperity.

And they called it creative waste and just basically flat out said, we should make things that are less durable because, you know, people are going to buy more stuff.

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